Fair IVF Freeze + FET
Cycle cost £6,049
Ideal for patients with PMOS (formerly known as PCOS) or those who require a measured, two-step approach to IVF treatment.
Learn moreThe UK’s First AI-Powered, All-Inclusive, No Hidden Cost IVF Packages
Affordable IVF Treatment in London with Avenues
Cycle cost £2,949
- Birth rate per collection
- 67%
- Fertilisation failure
- 0%
Who Is Fair IVF for?
- Female partner under 35 years old (or use our extension package up to 37 years old)
- AMH over 10 pmol/L
- BMI up to 35
- No severe uterine abnormalities
- Less than two previous consecutive miscarriages
- Male partner sperm count >1 million/mL
Final qualification for any FAIR IVF package is at the discretion of the treating consultant, based on fertility potential and overall medical history - if it’s not the right fit, we have other personalised packages designed just for you. For full details, please see our Fair IVF Terms and Conditions .
What you get with Fair IVF
Clinical Care
- Virology Testing
- Stimulation, Trigger Medication
- Luteal Medications up to Urine Test
- Monitoring scans & bloods
- Egg collection procedure
- Anaesthetic Fees
- 1 Fresh Transfer
- Pregnancy Test & Early Scan
- HFEA fee
AI-Powered Embryology
- ICSI (normally an added cost)
- Blastocyst Culture
- AI Sperm Selection During ICSI
- Time-Lapse Incubation
- AI-Guided Embryo Assessment
Personalised Support
- Personalised Consultant-Led Treatment
- Nurse consultation
- Dedicated patient coordinator
- Patient Application
Refunds & guarantee
If a treatment cycle is abandoned for medical or other reasons, prior to egg collection, a £500 cancellation fee will be incurred. If a treatment cycle is abandoned following egg collection, no refund will be available. Full details are in the FAIR IVF Terms and Conditions.
FAIR IVF Packages
Fair IVF Donor
Cycle cost £4,649
Fair IVF Two Mums
Cycle cost £7,349
The UK’s First AI-Powered, All-Inclusive, No Hidden Cost Reciprocal IVF Package with a vial of Donor Sperm.
Learn moreFair IVF+ (High BMI)
For BMI >35 (Fair IVF+) £4,749
It's time for BMI-inclusive IVF that is accurate, transparent, and stigma-free. Fair IVF+ is £4,749 all-in, with ICSI & medications included. No hidden fees. No compromise on care.…
Learn moreHow to get started
- 1
Assessment
Complete the Female × Male Assessment Package (£650) in one easy visit — or bring a recent AMH test and semen analysis and book just the consultation (£300).
- 2
Consultation
Meet your consultant to review eligibility and discuss your FAIR IVF package. Pay on the day and we'll credit £300 back toward your package.
- 3
Treatment
Begin your AI-powered IVF cycle with consultant-led care, smart embryology, and full medication support. All included in your package price.
- 4
Support
From pregnancy test, early scan, post-transfer hormone support, and follow-up consultation We're with you every step of the way.
Optional extras
Fair IVF Extension (age 35–37)
Gives women aged 35–37 access to any Fair IVF package.
PGT-A Genetic Testing
Screens embryos for chromosomal abnormalities before transfer, helping reduce miscarriage risk. Priced per embryo.
Compared with other clinics
| Feature | Avenues | ABC IVF | Kind IVF |
|---|---|---|---|
| Price (IVF+ICSI) | £2,949 | £4,025 | £4,000 |
| Time-Lapse Incubation | ✓ | ✗ | ✓ |
| Live Access To Embryo Development From Your Phone | ✓ | ✗ | ✗ |
| AI Sperm Assessment At Sperm Preparation | ✓ | ✗ | ✗ |
| Patient Phone App | ✓ | ✗ | ✓ |
| Medications & Scans | ✓ | ✓ | ✓ |
| Same Day Semen Analysis, AMH Blood Test Result, Scan And Consultation | ✓ | ✗ | ✗ |
| Known For | Innovative, Technology Driven Care | Mild Stimulation | Modern Families |
The technology behind your care
Fertility MOT (Reproductive Intelligence Review)
Traditional centres rely on manual assessment, which is subjective and captures only a limited snapshot of your fertility potential, missing critical patterns that only AI can detect.
Semen Intelligence™
At Avenues, we analyse your sperm using a state-of-the-art AI system which ranks single spermatozoa out of a sample under the micro- scope according to an evaluation of their properties.
Embryo Intelligence™
More than just select—it helps you understand your embryos. Drawing on data from 1,000,000s of embryos, it predicts which embryos have the best chance of implanting.
PGT-A Genetic Screening
Preimplantation Genetic Testing for Aneuploidy (PGT-A) screens embryos for chromosomal abnormalities before transfer, helping reduce miscarriage risk and improve IVF outcomes. Especially recommended for patients with recurrent miscarriage, advanced maternal age, or previous IVF failure.
TMRW Robotic Cryostorage
Freezing your eggs, embryos, or sperm provides valuable peace of mind for years to come, enabling you to pursue parenthood at a time that best suits you. By preserving your reproductive cells at their current age, you help ensure their quality and viability over time, as the process biologically stops time.
Avenues Patient App
Attend appointments, track your finances, access real-time updates, chat with our team, and track treatment in one place.
No hidden fees. No surprise add-ons. Just clear, honest, all-inclusive pricing.
The original all-inclusive, AI-powered IVF package.
Bundles freeze-all + FET into one defined, and all-inclusive package.
Everything you love about Fair IVF, now with a vial of donor sperm.
Designed for two. Carried by one. FAIR Reciprocal IVF.
All FAIR Packages available in BMI-Inclusive variations, starting with the Fair IVF package.
Avenues FAIR IVF makes high-quality IVF more accessible with one affordable, all-inclusive package.
Powered by expert-led care and AI technology, we optimise every step—from diagnostics to embryo transfer—streamlining treatment, improving success rates, and lowering costs. Because great fertility care shouldn’t depend on your postcode or paycheck.
Women aged 35–37 can access any Fair IVF package by adding £1,649 to their chosen package
AMH test must be done within last 6 months. AFC number may also be used, depending on consultant’s recommendation.
BMI-inclusive Packages available for each of our Fair package types.
Must be confirmed by ultrasound scan at Avenues. Abnormalities may include, but not limited to:
- Asherman syndrome: intrauterine adhesions
- Uterine fibroids, if its very severe as well
- absent uterus or MRKH
Chemical pregnancies are not considered miscarriage in the context of Fair criteria.
Fair IVF Donor is available for those who may have a severe male factor.
Don't fit the Fair IVF criteria? Don't worry!
Avenues has no age, BMI or AMH restrictions on all standard Fertility & IVF treatment packages.
A single all inclusive cycle package with no BMI or Age Restriction!
Designed for advance maternal age or low ovarian reserve. 3 Cycle package; one goal.
IVF with Donor includes 6 Donor Eggs, medication and legal guidance.
Clarity, control and 5 years of cryo storage all backed by AI with no BMI restriction.
From first consultation to treatment — simple, transparent, and supported every step of the way.
Measuring Success — Transparently
FAIR IVF success is measured per patient, not per cycle. One population. One journey. One clear treatment pathway.
1 The HFEA currently uses live birth rate per embryo transferred as the main KPI to compare clinic performance. However, this metric does not always reflect what is best for patients. A more meaningful and patient-focused measure is live birth rate per patient, which captures the overall chance of success across a full treatment journey. Ultimately, success should be measured by how effectively a clinic helps each patient achieve a live birth, not just per embryo used. As our clinic is less than 2 years old, this data has been reported to but has not been verified by the HFEA. Other centres defined as meeting the Vienna Consensus Competency value. Worth noting that not all centres meet these standards. Based on January 2025-December 2025 of patients meeting Fair IVF criteria.
Ready to Start Your Journey?
Book your consultation today. Clear pricing. Consultant-led care. AI-powered results.
Fair & Innovative vs Traditional Affordability
Saving you over £1,000 compared to other low cost IVF options
When comparing IVF prices in London , most clinics list only partial costs leaving out medications, ICSI, or key lab services.
With Fair IVF, what you see is what you pay!
- At Avenues ICSI is considered a standard of care – included in all of our packages.
- Time-lapse comes at an extra cost in some centres. At Avenues, it helps to facilitate our AI Powered Egg and Embryo tools.
- Avenues gives patients access to their data and embryo development directly on their phone.
- As a part of our AI – Powered IVF, Avenues offers AI Sperm assessment as a standard of care.
- Stay connected to your clinic and Navigator team directly n our patient app,
- Medications & Scans are a part of the Fair IVF package.
- While Avenues provides same day Fertility MOTs, other centres require multiple visits.
- At Avenue’s we’re the only clinic in the world to integrate AI into every step of the fertility journey.
- HFEA Licensed Clinic Avenues Create London Women’s Clinic
- Fair IVF is not a sub-brand for us – it’s a way of delivering accessible care!
The Avenues Difference
3 Pillars Behind Every Journey
Compassion & Unrivalled Hospitality
Fertility care should feel human. From the warm hello to the quiet support after a tough day, we’ve designed every detail to make you feel seen, safe, and supported.
Innovation & Precision Care
We integrate the most advanced fertility science - AI, robotics, and data analytics - to personalise your care at every step. This is precision medicine, designed for your unique path.
Empowerment & Accessibility
We don’t believe in confusing pathways or hidden costs. You’ll have clear answers, honest guidance, and access to affordable care that never compromises on quality.
Patient reviews
What our patients say about Avenues
You might also consider
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Impact IVF
Impact IVF is built for one thing: delivering your best chance at a baby. Impact IVF brings together three cycles into one seamless, consultant-led treatment. Meant to optimise your egg yield, enhancing embryo strength with AI, and saving you over £7,900 compared to 3 IVF cycles.
Egg Donation
When egg quality is the barrier, success doesn’t have to be. We'll help you understand your options, match with the right donor, and move through treatment with clear guidance at every step.
AI-Powered Egg Freezing & Fertility Preservation
Get clarity, control, medications and 1 year of cryostorage backed by AI in the UK's most advanced Egg Freezing Program.
FAQs
Fair IVF - Frequently Asked Questions
Who is FAIR IVF for?
FAIR IVF is designed for first-time IVF patients with a good prognosis. It’s ideal if you’re under 35, have an AMH over 10, a BMI up to 35, and no history of severe uterine abnormalities or previous IVF cycles.
Affordable IVF Treatment in London with Avenues Fair IVF starting at £2,949
The UK fertility system is broken. High IVF costs, financial barriers, and postcode lotteries deny too many the chance to start a family on their terms.
The time is now to build your family, without the wait!
How do I know if I qualify for Fair IVF?
Eligibility is determined by your doctor during your consultation. It’s about safety, success, and personalisation—we’ll always guide you toward the best option for your care.
What’s included in the FAIR IVF package?
Everything you need for a complete IVF cycle, including:
-
Consultant-led care
-
All stimulation medication
-
Monitoring scans and bloods
-
Egg collection
-
ICSI (yes, it’s included!)
-
Embryology with AI-driven assessment
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Fresh embryo transfer
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Pregnancy test and early scan
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Full use of our Patient App
No hidden fees. No surprises.
Can I add PGT-A testing to Fair IVF?
Yes. You can add genetic testing (PGT-A) to the Fair Freeze package.
What if I don’t qualify for FAIR IVF?
We offer other smart, supportive options—like Impact IVF, tailored to different needs such as low ovarian reserve or advanced maternal age. Whatever your path, we’ll guide you.
IIs FAIR IVF really all-inclusive?
Yes. FAIR IVF includes all essential medical, embryology, and lab fees. The only things not included are optional add-ons like genetic testing or egg/sperm freezing, if needed.
Why is FAIR IVF more affordable than typical IVF?
We use technology to streamline care and cut unnecessary costs—without cutting corners. FAIR IVF offers world-class treatment with transparent pricing, designed for outcomes, not upcharges.
What makes FAIR IVF different from other ‘low-cost’ packages?
Other clinics often start with a low base price, then add costs for ICSI, medications, or lab services. At Avenues, FAIR IVF means one price, one plan, one promise—no bait and switch.
How is AI used in Fair IVF?
Avenues is the only clinic in the UK to embed AI across every stage of your IVF journey. From assessing egg quality to selecting the healthiest sperm and identifying the best embryo for transfer, AI helps us make faster, more accurate, and more personalised decisions, improving your chances of success.
What is AI sperm selection, and how does it help?
During ICSI, our AI system deeply analyses sperm in real time to choose the one most likely to fertilise an egg successfully. It looks at far more than just shape and movement—uncovering subtle patterns that manual techniques often miss. This leads to higher fertilisation rates and stronger embryos.
How does AI help with embryo selection?
Our Embryo Intelligence platform tracks embryo development with time-lapse imaging and compares it to data from millions of previous cases. It predicts which embryos are most likely to implant, helping us select the best one for transfer and reducing the chance of miscarriage or failed cycles. rates and stronger embryos.
Can I see my embryo development in real time?
Yes! With our Patient App, you can view images of your embryos, access AI insights, and receive updates from our embryologists. It’s part of making your care more transparent, empowering, and emotionally connected.
How are my eggs and embryos stored safely?
At Avenues, your eggs and embryos are stored using TMRW, the world’s first robotic cryostorage system designed specifically for fertility. Unlike traditional manual systems, TMRW digitally tracks each sample, monitors conditions 24/7, and eliminates risks like mislabelling or temperature issues. It’s the most advanced and secure system available—and Avenues is the only clinic in London to offer it.
Is Embryo Freezing and Cryostorage fees included?
It is only included in the Fair Freeze package. Embryo Freezing costs is £525 per 4 straws and Cryo Storage costs are £40 per month, or £450 per year.
Not sure which FAIR package is right for you?
We offer a free 15 minute call to guide you with one of our Fertility Advisors.